Technological advances in recent decades have been incredible. Back in the 90s, when bulky laptops were a prized possession of the privileged, few could have dreamed we’d be carrying multi-function computerised devices around in our pockets today. The arrival of the smartphone was a game changer for many industries – but none more so than the travel and tourism sector. Here are just a few ways that smartphones and other advancements in technology have influenced our travels:
1/ Social Media
Gone are the days of receiving a landmark postcard from your family. We don’t need to wait several weeks for their holiday snaps to be developed before popping round to hear all about the trip over a cuppa. These days, we need only log on to social media to see a full account of our their travels from the moment they jet off, right up until their return home. This provides a huge amount of free advertising to the travel industry and also gives us a much more personal insight into the destination. Advertising itself has been hugely transformed and become much savvier with technological advancements. Many companies in the travel sector are now employing social media influencers to show us the very best of those ‘must-visit’ locations, alongside specifically targeted ads moulded by social media algorithms.
2/ Online reviews and recommendations
Visiting a new area for the first time? Not to worry! It’s easier than ever before to find the best places to stay and things to do. The world of online blogging means that you can even find itineraries for your entire stay in popular locations! Searching review sites such as TripAdvisor enables you to see the top-rated destinations as ranked by previous guests, often including photographs and written reviews. Be careful how much you depend on these sites though, you wouldn’t want to miss out on a fantastic up-and-coming venue through lack of reviews!
3/ A world of information
Dig deep enough and it seems there is no limit to the information available to us online. Before going on holiday we are able to see exactly what a destination has to offer, from landscapes and tourist attractions to food, drink and nightlife. We can visually sample the destination without even leaving our homes! Compiled together, these aspects form the service we offer here at Destination VR.
4/ Ease of booking
The growth of online travel sites has heralded a marked decline in high street travel agent stores. Flicking through brochures before booking in store has been replaced by a few online clicks from the comfort of our own homes (or indeed anywhere with an internet connection). Many travellers now book their trips through laptops, tablets or even smartphones. 87% of travellers in India, for example, even book their entire trip through their phones. This has made the whole process much quicker and influenced many spontaneous bookings.
5/ Ease of navigation
There is no longer any need to fear getting lost in an unfamiliar place. GPS and satellite navigation have made it easy to explore new destinations, allowing us to venture further from the ‘touristy hot spots’. This technology has also seen a rise in road trips, with travellers choosing to drive their own routes at their own pace rather than being restricted by commercial transport options.